The Agricultural and Rural Tourism Cooperative Association "Rifna" will focus in the first phase on spreading the culture and importance of alternative tourism (agricultural / rural / environment / adventures), among members of society and government and private agencies and the cooperative and charitable sector and working hard to localize the best international experiences and skills in the alternative tourism industry in general and agricultural and rural tourism tourism in particular, establishing and developing a database and data for everything related to alternative tourism (agricultural / rural / environment / adventures) and working with all farmers to highlight The distinctive elements of each farm and their development in order to help them in the success of the agricultural and rural tourism project in order to increase and diversify their income and provide a stimulating climate and environment for competition between farmers to provide the best programs and activities inside and outside their farms, and seek to educate funders and donors from the public and private sectors and all partners about the importance of alternative tourism (agricultural / rural / environment / adventures) with a focus on raising awareness of the economic and social importance of agricultural and rural tourism as a supportive and job-generating field and contributing to food security and open